- Marketing Mix Modeling (MMM) is the strategic link between the technical team and the client's business. This client-leading... analytical capabilities and ability to generate actionable insights at scale. 🎯 What we'd like you to do The Client Lead...
- Marketing Mix Modeling (MMM) is the strategic link between the technical team and the client's business. This client-leading... analytical capabilities and ability to generate actionable insights at scale. 🎯 What we'd like you to do The Client Lead...
Mix Modeling (MMM), incrementality testing (user-level holdouts), Geo lift, etc. Employ a data-backed approach... opportunities on new & existing channels. About the Role As a Growth Marketing Lead, you will help shape strategy and lead...
methodologies (e.g., MMM, MTA, predictive modeling). Strong ability to align data intelligence and marketing strategy with client...'s data-driven offerings. Job Description The Vice President of Strategic Client Engagement will lead a multidisciplinary...
-as-usual value creation) Partner with Marketing Analytics to advise in development and onboarding of MMM (media mix modeling... management of the global Disney Streaming Marketing budget. Job Summary: Lead the DE DTC Marketing Finance – Strategic...
. Ideally, you'll have: - Strong knowledge and experience in Marketing Mix Modeling/Optimization (MMM/MMO) or marketing... on Marketing Analytics and the deployment of our 'MMO' offer (Marketing Mix Optimization), leveraging both our analytics...
. ComScore, Nielsen, GfK MRI, Simmons, etc) Experience with Multitouch Attribution (MTA), Marketing Mix Modeling (MMM...: Manage a team of managers and analysts in econometric marketing mix modeling, addressable attribution, and segmentation...
. ComScore, Nielsen, GfK MRI, Simmons, etc) Experience with Multitouch Attribution (MTA), Marketing Mix Modeling (MMM...: Manage a team of managers and analysts in econometric marketing mix modeling, addressable attribution, and segmentation...
product requirements for Multi-Touch Attribution (MTA), Marketing Mix Modeling (MMM), Closed-Loop Measurement, Randomized...What We'll Bring: The Sr Technical Product Manager – Measurement will lead the execution of our advanced measurement...
strategic planning and optimization process Understanding of marketing mix modeling (MMM) and multi touch attribution (MTA.... COMMUNICATIONS PLANNING APPROACH: Keen understanding of the role media plays within the consumer marketing ecosystem, how media...
, CPG, Food & Beverage, Apparel, or Skincare. Expertise in media measurement, MMM, attribution modeling, and marketing mix... clients (Founders, CMOs, PE/VC partners) on go-to-market strategy, channel mix, and scalable marketing investment models...
Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and closed-loop attribution solutions-to ensure alignment... client and internal teams on all analytics needs. The Director, Analytics ensures that insights translate into impactful...
marketing mix modeling, attribution, brand equity, and clean room–based approaches. Partner with senior media and account... in analytics, with deep expertise in statistical modeling, econometrics, and marketing measurement. Exceptional leadership...
measurement strategies across multiple accounts, spanning marketing mix modeling, attribution, brand equity, and clean room–based.... Analytics & Modeling Oversee advanced statistical modeling and econometric analyses to quantify marketing's impact on business...